Warren McLaughlin | About
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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About Me&
My Work-Life

Integrated Designer. Art Director. Creative Strategist.

Creative Strategy

Creative leadership on project events, experiential and marketing campaigns.

Creative Direction

Concept thinking, art direction, client liaison and studio management.

Brand Identity

Brand strategy, identity development, resource guardianship and facilitation.

Graphic Design

Print-based literature, digital illustration, signage and screen-based delivery.

Motion Graphics

Storytelling through film, video, kinetic design, animation and presentations.

Experience Design

Design thinking, user stories, personas, wireframing and mock-ups.

History

Skills&
experience

Photoshop & Illustrator0

InDesign & Acrobat Pro.0

Premiere Pro. & After Effects0

Sketch & iBooks Author0

Branding & Identity0

Print0

Motion0

Digital0

A little more about me

I make ideas happen. I like to challenge the status quo. I respect change.

Throughout life, I have proved to step up to different experiences, adapt myself and accomplish with great effect. As a lifelong endeavour in career progression, I expect to stretch my abilities beyond what I have done before, furthering my own expectations and aspirations in life.

As an ambitious individual, I take an interest in engaging with others on tasks and topics for discussion on both an formal and informal nature.

Currently...

Digital Graphic Designer for Learning & Development at Sainsbury’s. Ownership towards the end to end visual design process on L&D project deliverables and role modelling the standard for L&D processes, design principles and UX/UI design solutions. Working across the Sainsbury’s group brands such as Sainsbury’s Supermarkets, Sainsbury’s Bank, Argos and Habitat.

Experience

Extensive and professional experience working on a diverse range of SME, client-lead and self-initated projects. Substantial design experience working with industry standard applications.

Experienced in teaching and mentoring others on the integral applications used within Adobe Creative Cloud.

Education

In 2004, graduated from the University of Arts London (Central Saint Martins College of Art and Design) with a Master of Arts Degree in Communication Design.

In 2001, graduated with an upper class 2:1 Bachelor of Arts Honours Degree in Graphic Communication studying at The University of Wolverhampton, England, UK.

Clientele

Professional experience working in numerous design studios and corporate agencies throughout the years.

Client project work includes Behance, Ministry of Defence (UK), Bank of England, Kingston University, Corpus Christi College, Royal Air Force, Nuffield Hospitals, Kempton Park Racecourse, LearnDirect, Tourism Malaysia and Sainsbury’s Retail Group.

Awards

2019: HR Love Awards 2018

Sainsbury’s Product Innovation Award

2015: Employee of the Year

Bahrain Polytechnic

2006: Elior Marketing Award for Excellence

Elior UK

2001: Graduate Student of the Year

University of Wolverhampton Graphic Communication faculty

2001: Daler Rowney Graduate Student Prize for Excellence

University of Wolverhampton Award Board

Interests

Seeking new experiences in life, taking a keen interest in pursuing independent worldwide travels where I am able to adapt to new environments and situations with meeting new people.

Lau Gar Kung-Fu, fitness training, athletics, swimming, music, visiting galleries/exhibitions/live presentations for inspiration, socialising, reading various works of literature and writing.

I have found Warren’s work to be of an outstanding level, giving each piece his own personal stamp. His organisational and team leader communications skills are of a very high standard.

– YOLANDA ZIANI DE FERRANTI – HAWKER, ART DIRECTOR

No matter how complex the problem is, Warren will always come up with a brilliant, elegant, and cutting edge solution that will help drive the business forward.

– GRAEME SIMPSON,

MANAGING DIRECTOR

Warren's creative thinking improved the image and brand of all our products throughout his time here. Through his work ethic he maintained a high level of respect and admiration throughout the company.

– AHMED AHMED,

GENERAL MANAGER

Warren is conscientious and hard working with an innovative approach to design for a better future, gaining an immediate grasp of what the key objectives are, an enthusiastic and inspirational collaborator.

– JULIA CHIDLEY,

ART DIRECTOR

High level professional skill allied to good personality, smart dress doesn’t go amiss either. Immediate increased numbers of students signing up for modules taught by Warren. Excellent work produced by some of his students.

– COLIN REINERS,

PRINCIPAL LECTURER

Very quickly, Warren established himself as a key member of the team and has shown professionalism and dedication that ensured any project he has been handed was completed on time and on many occasions exceeded expectations.

– PHILIPPE PRINGUET,

DEAN: FACULTY OF EDICT, BAHRAIN POLYTECHNIC

Like what you see? Check out my Curriculum Vitae for details