Warren McLaughlin | About
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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Integrated Designer. Art Director. Creative Strategist.
Creative Strategy
Creative leadership on project events, experiential and marketing campaigns.
Creative Direction
Concept thinking, art direction, client liaison and studio management.
Brand Identity
Brand strategy, identity development, resource guardianship and facilitation.
Graphic Design
Print-based literature, digital illustration, signage and screen-based delivery.
Motion Graphics
Storytelling through film, video, kinetic design, animation and presentations.
Experience Design
Design thinking, user stories, personas, wireframing and mock-ups.
Digital Graphic Designer
- Sainsbury's (Learning & Development)June 2018 - Present
Ownership towards the end to end visual design process on L&D project deliverables and role modelling the standard for L&D processes, design principles and UX/UI design solutions. Responsible for the production of digital materials to supporting multiple learning projects, both digital and print, across brands such as Sainsbury's Supermarkets, Sainsbury’s Bank, Argos and Habitat. Managing projects and collaborating with SMEs, Learning Designers and Learning Consultants. Supporting the development and training of different members of the wider L&D and HR teams.
Freelance Creative Designer
- www.warren-mcl.comDec 2017 - May 2018
Graphic and integrated design projects, working with clients such as Student.com and Coventry University.
Creative Design Manager
- abm Catering SolutionsApril 2016 - Nov 2017
Overall responsibility for creative design and brand initiatives throughout the company. Initiating and creating brand identity and marketing concepts to suit each business sector. Input into brand refurbishments within existing business contracts. Sales team support with tender and bid applications. Demanding the confidence of senior management and key company stakeholders.
Visual Design Senior Tutor
- Bahrain PolytechnicMay 2013 - March 2016
Developing theoretical and practical student-centered learning situations appropriate to curriculum documentation for the Bachelor of Visual Design Degree programme. Identifying learning needs of students and implementing appropriate teaching skills and methodology.
Verified Local Organiser - Behance Portfolio Reviews
- BehanceSeptember 2014 - June 2015
Verified Behance Organiser taking creative leadership, management and coordination towards the Behance Bahrain Portfolio Reviews event. The event featured hosted design talks with a speaker panel of select professional creatives, workshops, showcasing talent, with opening networking and socialising opportunities to an engaging and inspirational experience.
Senior Graphic Designer
- London School of Business & Finance (LSBF)May 2012 - May 2013
Responsible for developing creative and originative design concepts, overseeing and improving brand development with strategy across the creative team. Building strong relationships across the business, demanding the confidence of senior management and key company stakeholders.
Group Communications Designer
- FjordSeptember 2011 - May 2012
Art Direction and execution of projects across media pitches and presentations for key agency stakeholders. Public Relations strategy. Translating marketing messages into visual and motion design materials for exhibitions, conferences, seminars, workshops and case studies. Support to offices worldwide and thought leadership.
Art Director
- British American MediaMarch 2008 - September 2011
Creative management for several annual agency publishing titles, campaign management and creative strategy development. Team leading, scoping meetings, client liaison with general studio management.
Design Lecturer
- University of LincolnOctober 2008 - September 2011
Delivering lectures, seminars and workshops in Design and Visual Communication/Digital Media for the Bachelor of Arts (Hons) Media Production Degree programme within the Media, Humanities and Technology faculty.
Creative Designer
- EliorJune 2005 - October 2008
Offering creative design solutions to company and client led individual projects, marketing events, sales tenders and operations led initiatives. Working with marketing, promotions and on-site signage materials for numerous catering, retail and leisure outlets.
Middleweight Graphic Designer
- Freetimers InternetJuly 2004 - June 2005
Responsibility for all design elements of digital media and print projects within the company. Concept and design development from conception to launch on client campaigns. Corporate branding, team leading, project planning, client meeting and liaison.
Masters Degree
- University of the Arts London (UAL)2002 - 2004
Masters Degree studies at University of the Arts London (Central Saint Martins College of Art & Design).
Premiere Pro. & After Effects0
I make ideas happen. I like to challenge the status quo. I respect change.
Throughout life, I have proved to step up to different experiences, adapt myself and accomplish with great effect. As a lifelong endeavour in career progression, I expect to stretch my abilities beyond what I have done before, furthering my own expectations and aspirations in life.
As an ambitious individual, I take an interest in engaging with others on tasks and topics for discussion on both an formal and informal nature.
Currently...
Digital Graphic Designer for Learning & Development at Sainsbury’s. Ownership towards the end to end visual design process on L&D project deliverables and role modelling the standard for L&D processes, design principles and UX/UI design solutions. Working across the Sainsbury’s group brands such as Sainsbury’s Supermarkets, Sainsbury’s Bank, Argos and Habitat.
Experience
Extensive and professional experience working on a diverse range of SME, client-lead and self-initated projects. Substantial design experience working with industry standard applications.
Experienced in teaching and mentoring others on the integral applications used within Adobe Creative Cloud.
Education
In 2004, graduated from the University of Arts London (Central Saint Martins College of Art and Design) with a Master of Arts Degree in Communication Design.
In 2001, graduated with an upper class 2:1 Bachelor of Arts Honours Degree in Graphic Communication studying at The University of Wolverhampton, England, UK.
Clientele
Professional experience working in numerous design studios and corporate agencies throughout the years.
Client project work includes Behance, Ministry of Defence (UK), Bank of England, Kingston University, Corpus Christi College, Royal Air Force, Nuffield Hospitals, Kempton Park Racecourse, LearnDirect, Tourism Malaysia and Sainsbury’s Retail Group.
Awards
2019: HR Love Awards 2018
Sainsbury’s Product Innovation Award
2015: Employee of the Year
Bahrain Polytechnic
2006: Elior Marketing Award for Excellence
Elior UK
2001: Graduate Student of the Year
University of Wolverhampton Graphic Communication faculty
2001: Daler Rowney Graduate Student Prize for Excellence
University of Wolverhampton Award Board
Interests
Seeking new experiences in life, taking a keen interest in pursuing independent worldwide travels where I am able to adapt to new environments and situations with meeting new people.
Lau Gar Kung-Fu, fitness training, athletics, swimming, music, visiting galleries/exhibitions/live presentations for inspiration, socialising, reading various works of literature and writing.
I have found Warren’s work to be of an outstanding level, giving each piece his own personal stamp. His organisational and team leader communications skills are of a very high standard.
– YOLANDA ZIANI DE FERRANTI – HAWKER, ART DIRECTOR
No matter how complex the problem is, Warren will always come up with a brilliant, elegant, and cutting edge solution that will help drive the business forward.
– GRAEME SIMPSON,
MANAGING DIRECTOR
Warren's creative thinking improved the image and brand of all our products throughout his time here. Through his work ethic he maintained a high level of respect and admiration throughout the company.
– AHMED AHMED,
GENERAL MANAGER
Warren is conscientious and hard working with an innovative approach to design for a better future, gaining an immediate grasp of what the key objectives are, an enthusiastic and inspirational collaborator.
– JULIA CHIDLEY,
ART DIRECTOR
High level professional skill allied to good personality, smart dress doesn’t go amiss either. Immediate increased numbers of students signing up for modules taught by Warren. Excellent work produced by some of his students.
– COLIN REINERS,
PRINCIPAL LECTURER
Very quickly, Warren established himself as a key member of the team and has shown professionalism and dedication that ensured any project he has been handed was completed on time and on many occasions exceeded expectations.
– PHILIPPE PRINGUET,
DEAN: FACULTY OF EDICT, BAHRAIN POLYTECHNIC
Like what you see? Check out my Curriculum Vitae for details