Warren McLaughlin | British American Group
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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British American Group


In 2011, British American Group (formally known as British American Media) had grown its business threefold, where its brand identity required further solidity and efficiency in usage. This was the ideal opportunity to establish a specified brand identity.


Taking a methodical approach alongside my design team, we drilled down to the core assets and areas of its brand identity, perception in look and feel, with accuracy in usage across print, screen and digital delivery.


An acutely strong brand identity which continues to stand the test of time!


British American Group

Project lead time

One month