Warren McLaughlin | The Festival Guide 2010
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Festival Guide 2010

Opportunity

The Festival Guide 2010, a 390 page publication was produced within a small design team which I managed, alongside the Editor-in-Chief for editorial content, and the sales team for incoming client advertisement and advertorial artwork. This project was completed in under three months following the run-up to the popular summer months of festivals being hosted.

Approach

Appealing to the everyday 18 – 25 year old festival-goer with similar textual content & information as the previous edition. Applying a more streamlined & restrained aesthetic towards the look and feel to the guide compared to the previous edition. An in-house style guide was established  to encourage consistency through design amongst my team of designers.

 

Still remaining distinctive and aesthetically pleasing for the mass young audience, this edition featured more white space for better legibility, with more controlled usage of imagery, colour, typography and layout treatments.

Experience

The Festival Guide 2010 was distributed at numerous UK festivals and retailed in selected high-street outlets throughout the UK.

Client

British American Group

Project lead time

11 weeks

Category

Print