Warren McLaughlin | The Festival Guide 2011
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Festival Guide 2011


For the third cycle of The Festival Guide, the visual concept elements towards being vibrant, high style, distinctive and loud was followed through, with maintaining an element of restraint and composure in order to appeal to the broad scope of potential festival-goers.


With establishing an in-house styleguide for the Design team to follow, this project was completed within two months towards the run-up to the popular summer months of hosted festival events.


In making the guide retail ready for presence on retail shelves with raising the shelf life quality of the guide, the design and post-print treatment towards the facade of the guide underwent a radical overhaul. This allowed the guide to set itself apart from previous editions while holding precedence for all other future publications under the company’s helm potentially being treated in the same way.


This consisted of the guide being packaged, wrapped in 70 micron (280/560 gauge) clear polyurethane sleeve with a self-adhesive bottom strip, including a 500gsm full colour double-sided print inner card to act as the package header for retail shelf unit placement. Specifically pre-packed between the inner card and guide featured a complementary Festival Guide print branded polythene water-resistant rain poncho for festival goers to use on bad weather days.


The Festival Guide 2011 was distributed around numerous UK festivals and retailed in selected high-street outlets throughout the UK, with WHSmith and Tesco being some of the major retailers.


British American Group

Project lead time

8 weeks