Warren McLaughlin | The Graduate Guide 2011
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Graduate Guide 2011

Opportunity

The 384 page instalment of The Graduate Guide continues the visual concepts of maturity, astuteness, professionalism and wit. Featuring a defined colour-coded tabulated system for the many sections of the publication, providing ease of use for navigating through the guide.

Approach

Working amongst my team of designers, the editorial and sales team, this guide proved to be a great team effort in raising the standard and profile of the guide for its intended readership. Comprising of focused editorial content, smart typographical treatments, high illustration, well-suited imagery with a tasteful colour palette used throughout, the result of this has gained great recognition from its readership and within the UK graduate market.

Experience

The Graduate Guide 2011 was distributed nationwide at numerous university graduate fairs, university careers offices, and also retailed in selected high-street outlets throughout the UK.

Client

British American Group

Project lead time

12 weeks

Category

Print