Warren McLaughlin | Mint & Salt
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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Mint & Salt


A new brand identity concept in contract catering provision for the Retail/Business & Industry sector.


Objective to deliver a cost effective, quality focused restaurant service, serving freshly made, seasonally influenced and nutritious on-trend food. In reflection to the brand ethos and High Street competition, an earthy, ‘shabby-chic’ visual theme was taken to deliver a timeless, clean and consistent image.


Successfully delivered across several client sites, offering smart food service and customer engagement through bespoke promotional materials, signage and branded collateral. Increased use of social media for promoting special interest days and added value also employed for customer appeal and consistent effective marketing initiatives.


abm Catering

Project lead time

3 days