Warren McLaughlin | The Gallery
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Gallery

Opportunity

With the opening of a new corporate head office for Elior UK located in Macclesfield, an opportunity emerged to create a brand new staff restaurant, from literally, a blank canvas.

Approach

Working independently on the concept & visual implementation on the project, ‘The Gallery’ was named as a wordplay after the long narrow dimensions of restaurant space, along with the idea of having the restaurant as a ‘showcase’ site for Elior UK.

 

There was frequent consultation throughout the process with Elior’s senior management key stakeholders. This project involved working alongside a restaurant installation and signage company to fully implement the visual concept into the area space on time for its grand opening.

Experience

Features approached in the project included the creation of the brand identity for the restaurant with devising a contemporary and timeless colour scheme to work throughout the restaurant.

 

Sole responsibility towards the creation of visuals and artwork for all wall mounted and hanging signage, design and artwork for all print collateral to remain consistent in the area, with selection and arrangement for planting and furniture features. All elements and materials produced for this project was delivered in place on site, on schedule, and on budget all within a very tight lead time.

Client

Elior UK

Project lead time

3 months

Category

Integrated