Warren McLaughlin | Colours
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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Colours

Opportunity

During time at Elior, the Defence Contracts sector had acquired several areas of new business had been acquired with the Ministry of Defence (MoD) for contract catering on sites. Previously run by another contract caterer, the general look of the acquired facilities suffered many years of neglect and required a fresh look to bring all catering sites into the 21st Century.

 

Throughout the MoD camp sites in the East Midlands, Kent and 43 Wessex areas, the focus was mainly catering for the Junior Ranks dining rooms. However, within some of these sites featured bar areas, local retail stores, officers’ messes, with one sizeable site featuring a bowling alley. All acquired site spaces differed in sizes and proportions, which also needed to be taken into consideration for major internal renovations.

Approach

It was decided to create a consistent visual brand to unify all the catering, retail and leisure (CRL) facilities acquired throughout the UK. This is where ‘Colours’, ‘Colours Cafe’ and ‘Colours Pod’ for dining facilities, ‘The Market’ for retail stores, and ’20 Twenty’ in bars came into fruition.

 

Working alongside signage and restaurant installation suppliers, all sites underwent an extensive programme of refurbishments throughout, all being completed within a limited staged timeframe.

Experience

All camp sites now feature the new brand look in the CRL facilities, accompanied with various site-specific marketing and promotional campaigns, which over time has proven to increase footfall throughout all sites with tremendous success.

Client

Ministry of Defence

Project lead time

6 weeks (average time each site)

Category

Integrated