Warren McLaughlin | Elior Integrated Services
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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Elior Integrated Services

Opportunity

Elior sought to establish a new area of business within its umbrella of services, offering on and off-site facilities management services to their current client list, as well as acquiring new clients to further grow the area of facilities management services further.

 

This was an independent project, as appointed by the board of directors to solely create a new brand identity for this new area of services within Elior.

Approach

The identity was corporate-orientated, contemporary and required to accompany/coexist with four other long-established company identities under the Elior umbrella, all having their own brand identities.

 

This proved to be one of the challenging ATL promotional projects to coordinate, working between the head offices, CEO’s, company directors and key company stakeholders based in both British and French countries throughout the process towards final sign-off.

Experience

Elements of the identity consisted of the logo concept and development, establishing the look & feel of the brand, treatment of imagery, implementation of its website, with the production of various corporate-based print literature and promotional materials (see Elior Integrated Sevices promotional video).

Client

Elior Integrated Services

Project lead time

4 weeks

Category

Print