The Evolution of The Self

Warren McLaughlin | The Evolution of The Self

Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK

Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer

1185

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Opportunity

In the future we will be able to look back at our lives and get a very rich and vivid picture of what we leave behind every day as an aggregation of different personal digital information. This involves thoughts of how everything we do is monitored/stored: what we buy, our photos, our location, the state of our health, etc.

Approach

How can all these life-streams be combined to create the digital footprint of one person’s life, showcased in an elegant and simple way?

Following the above abstract statement, I was tasked to create an infographic to support a thought leadership blog post, for use as a slide in a presentation and as a poster. ‘The Evolution of The Self’ is a visual snapshot of a typical person’s digital footprint of life in 2010-2011.

Experience

This visual solution charts from the socio-economic and political systems associated with the technology and data capturing systems prevalent in our everyday lives, with inclusion of various related factoids on the subject matter.

Client

Fjord

Project lead time

1 day