Warren McLaughlin | The Student Guide 2011
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Student Guide 2011

Opportunity

For the 2011 installment of The Student Guide, as Art Director alongside my Design team, a new direction was approached for a total rebrand to the family of the publications under British America Group. The Student Guide being the most recognised entity kickstarted the rebrand campaign.

Approach

The rebrand process focused on looking at the inspirational, aspirational and emotive elements for each brand publication within the family, iterative logo development, with layout and colour treatments, to which all being contained within definitive brand guidelines.

 

In order to maintain visual excitement with references to the haphazard nature of student life, the content was split between four definitive sections, where the design treatment for each section reflected this. The underpinning elements associated with each section would be commonality between typographical and imagery treatments with colour-coded usage.

Experience

The Student Guide 2011 remained to be my final art directed project at British American Group. The publication was retailed within selected high-street outlets throughout the UK, with WHSmith and Tesco being among some of the major retailers.

Client

British American Group

Project lead time

10 weeks

Category

Print