Warren McLaughlin | Evolve
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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Hendersons Global Investors, a London-based financial company with Elior UK as its contract caterer, required an brand identity to emphasise the ethical and in-house made range of food available in its restaurant. With offering an alternative food range, the brand also had to appeal to the customers, where people could learn more about Henderson’s ethical stance to food.
Using an identity named ‘Evolve’, the visual stance would signify the idea of healthy and naturally produced food, while highlighting the fact of the company’s Corporate Social Responsibility (CSR) to the environment.
The ‘Evolve’ identity carried through in various material forms, including food packaging, posters, table talkers and food labelling systems.
Hendersons Global Investors
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