Warren McLaughlin | The Gap Travel Guide 2011
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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The Gap Travel Guide 2011

Opportunity

Continuing from the already established Gap Travel Guide debut in 2010, The Gap Travel Guide 2011 edition visual style was matured and streamlined, with a growth in editorial content from the previous edition having 246 pages, to a doubled scale of an 502 page publication.

Approach

Keeping the idea of having the double-sided tip-in pullout page, this also became bigger in size and designed to be more user-friendly within the publication. Sized at 594 x 676mm, printed on 150gsm paper, creased in 12 parts, equally folded in four parts, attached near the front of the guide, with a 10mm microperforated edge at the gutter of the guide allowing ease of detachment. As a double-sided pullout feature, it worked as a 2011 World Travel Calendar of events on one side, with a comprehensive World Map and Travel Planner on the reverse, sponsored by Harper Collins UK book publishers.

Experience

Maintaining a fresh and vibrant visual appeal, this guide utilised more of its ‘structure vs. freeform’ visual theme, comprising of a directory listings of countries for each continent, special spotlight features on various countries, celebrity interviews, travel features, real life stories and essential information on worldwide travel.

 

The Gap Travel Guide 2011 was retailed in selected high-street outlets throughout the UK.

Client

British American Group

Project lead time

10 weeks

Category

Print