Warren McLaughlin | _Space
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
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_Space

Opportunity

The University of Manchester Innovation Centre (UMIC) provides bioscience laboratories, biotech incubator spaces, office facilities and business support for spin-out and spin-in ventures.

 

While at Elior, the project came into being as a new brand identity and promotional activity to be implemented within the catering facilities at this site. The project had started from a blank canvas for this new site build at that time.

Approach

Thinking along the lines of science and technology, while being forward thinking at the same time for the future of this theme, I solely devised the visual concept and identity ‘_Space’.

 

The concept had to be cohesive yet multi-functional to adapt within the numerous catering areas on site, while allowing the future expansion of the brand into additional new facility areas on-site in future.

Experience

Since devising the concept and producing the visuals towards the client’s sign-off on the project and departing from Elior shortly thereafter, this project was fully implemented and integrated on-site.

Client

UMIC

Project lead time

4 weeks

Category

Integrated