Warren McLaughlin | The Graduate Guide 2010
Portfolio | Integrated Designer. Art Director. Creative Strategist. B.A. & M.A. (Hons) - England, UK
Integrated Designer, Creative Director, Art Director, Creative Strategist, Concept Designer, Creative Designer, Graphic Designer, UX Designer, UI Designer, Motion Graphics, New Media, Web Design, Multimedia Design, Freelance Creative Designer, Freelance Graphic Designer, Freelance Designer, Freelance, Designer
51021
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The Graduate Guide 2010
Opportunity
The Graduate Guide 2010 was the mature and ‘grown up’ title from the family of all title publications under the helm of British American Group. Following a restrained look and feel to its identity, this guide focuses largely on the smart use of typographic and imagery treatments, with considered use of white space.
Approach
This 310 page publication was completed with the Editor-in-Chief for editorial content, and the sales team for controlling incoming client advert and advertorial artwork.
Experience
The Graduate Guide was distributed nationwide at numerous University Graduate Fairs, University Careers offices, and also retailed in selected high street outlets throughout the UK.
Client
British American Group
Project lead time
11 weeks
